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Global + Digital CPCU 2023 Innovating in a Noisy WorldThere has never been more information for managers to access. This presents an opportunity –and a challenge. In every scenario there is a choice. Finding the opportunity side of this choice increases when applying what has been learned from some of the world’s great innovators. This session will bring some of these key practices to life for participants to help them to better see the opportunities that others miss –and avoid the risks that others fall into .What distinguishes great innovators? How can you implement these keys into your daily practice?innovation 5 Differentiators Adapted from my work: Source: BRIDGER: What World-Class Innovators Do. B. Tom HunsakerOurbrainsdon’tdifferentiatebetween believing and doing . Our mindset can change our emotional state. Patterns of productive thought –purposeful mental “striving” -are predictive of engagement attitude. Engagement attitude is a leading predictor of the quality of our activities (how wise they are and how well we do them). This is where we give things meaning (individually & interpersonally) and distinguish advantages . Quality of how activities are engaged is a leading predictor of goal achievement; outcomes. Our results influence the way we think about the future. Source: SHAPER: Unlock the Power of Mental Performance. B. Tom HunsakerK E Y 1 First, Win Within Understand how the link between mindset (indifferent, interested, or invested) and engagement attitude impact action quality , which influences results . Anything in the way of this is a barrier to innovation. Source: BRIDGER: What World-Class Innovators Do. B. Tom HunsakerK E Y 2 Build a Bigger Box The human brain requires boundaries to make sense of its surroundings. It is neurologically impossible to think outside of the box. The more valuable approach is to build a bigger box . Source: BRIDGER: What World-Class Innovators Do. B. Tom HunsakerIt’s neurologically impossible to Think Outside the Box. Build a Bigger Box No Before AfterDuring or Yes Source: BRIDGER: What World-Class Innovators Do. B. Tom HunsakerA total experience approach keeps us from ‘inventing theories’ about others perceive value and allows us to quickly identify areas for further expansion, important problems to solve, and areas of unnecessary cost. Draw boundaries around a service category a lot of people need or care about and thoughtfully consider the following: Within your expanded box: What is liked and perceived as valuable? What causes friction or detracts from value (cost/time/ease)? What absorbs resources, but doesn’t increase value? Perceived Value (Like) Detracts from Value (Dislike) No Perceived Value (Ambivalence) Before During After Areas existing firm should consider for further expansion/investment. Competitive barrier for new entrants. Areas the firm is likely to be disrupted if unaddressed; problems. Areas an industry segment should be reimagined. Space for new entrant focus. Areas resources are dedicated with little real or potential return. action Protect/EnhanceDisrupt/Shift Reimagine/Redirect Strengthen Solve Switch Source: BRIDGER: What World-Class Innovators Do. B. Tom HunsakerNext >